Video Series for Craft Brewers: Strengthening Your Financial Foundation in the COVID-19 Era

In the face of COVID-19 and the uncertainties it brings, we hope this video series from Maria Pearman, CPA, will help craft brewers navigate these difficult times. 

In this educational series, Maria discusses the following topics:

Managing Cash Flow

Cash is the oxygen of any business. In these times, the most important factor for a business to watch is cash balance. To effectively manage it, you need a modeling tool that is detailed and flexible, allowing you to adjust the timing of specific inflows and outflows. We present an example of a method of modeling that can be updated frequently—even daily—to maximize your use of cash. 

Strategies for Planning Alternative Business Models

As a business owner, you need to be ready to change direction on short notice. This requires a unique combination of short-term planning and long-range sensibilities. We discuss the importance of financial modeling to sketch out the effects of a change in business plan so that you have an idea of what to expect. 

Simple Changes to Strengthen Your Financial Well-Being

There are simple, practical actions that can strengthen your financial foundation. Considerations include updating your credit terms, drawing down your inventory, and attaching margin to everything you sell. 

Today, most industries are being forced to innovate in some way. How can you think differently and harness the opportunities and threats of this COVID-19 era for the benefit of your company? We can innovate techniques and practices to adapt to our current situation and make the most of it. 

When faced with uncertainty and stress, we tend to become reactive. We hope this video series reminds business owners of fundamental adjustments that can result in more proactive management and controlled change.

Watch full video series now.


Disclaimer: The information contained in this communication, including attachments and enclosures, is not intended to be a complete analysis of all related issues. Nor is it sufficient to avoid tax-related penalties. It has been prepared for informational purposes and general guidance only and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is made as to the accuracy or completeness of the information contained in this publication, and Perkins & Company, its members, employees and agents accept no liability, and disclaim all responsibility, for the consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.