“When you are getting too comfortable, it might be time to reevaluate the brand and look at the potential of a “’brand-lift'”. As marketers, I think we have a sixth sense on when it’s time to evolve.”
October’s topic: Defining Your Brand: What Comes Next? by Kelly Kimmich, Bergan Paulsen
Read what Marcella has to say about the importance of cultivating a brand enriched culture, the opportunities that can come from launching a client survey program, and the importance of keeping your brand messages consistent, fresh and authentic.