Building Value Newsletter Volume IX, Issue II

A Business Valuation Newsletter for Business Owners and the Professionals Who Advise Them

What’s in a Name?

What better way to start off than by talking about “What’s in a Name?” – a tradename to be specific. In a recent litigation engagement, my firm was asked to rebut the report of another expert claiming damages for infringement of tradename for a restaurant. Let’s say that the name of the defendant’s restaurant chain was “Danny’s Real Good Eats.” Let’s also say that the plaintiff’s chain was called just “Real Good Eats.”

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