Association for Accounting Marketing features Marcella Vail

Association for Accounting Marketing features Marcella Vail

“When you are getting too comfortable, it might be time to reevaluate the brand and look at the potential of a “’brand-lift'”. As marketers, I think we have a sixth sense on when it’s time to evolve.”

Marcella Vail, sales strategy and marketing manager at Perkins & Co, recently contributed to an article featured in the Association for Accounting Marketing’s monthly publication, AAM Minute.

October’s topic: Defining Your Brand: What Comes Next? by Kelly Kimmich, Bergan Paulsen

Read what Marcella has to say about the importance of cultivating a brand enriched culture, the opportunities that can come from launching a client survey program, and the importance of keeping your brand messages consistent, fresh and authentic.

Author: Marketing Department

 

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