Association for Accounting Marketing features Marcella Vail

“When you are getting too comfortable, it might be time to reevaluate the brand and look at the potential of a “’brand-lift'”. As marketers, I think we have a sixth sense on when it’s time to evolve.”

Marcella Vail, sales strategy and marketing manager at Perkins & Co, recently contributed to an article featured in the Association for Accounting Marketing’s monthly publication, AAM Minute.

October’s topic: Defining Your Brand: What Comes Next? by Kelly Kimmich, Bergan Paulsen

Read what Marcella has to say about the importance of cultivating a brand enriched culture, the opportunities that can come from launching a client survey program, and the importance of keeping your brand messages consistent, fresh and authentic.

Author: Marketing Department

 

Contact Perkins & Co




Thank you for contacting us. Someone will be with you shortly.

Leave a Reply

  • (will not be published)

XHTML: You can use these tags: <a href="" title="" rel=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

CAPTCHA Image
*

Comments